More Than A T-Shirt

18 June of 2019 by Roberto Raymon

Bobby Kim, co-founder of the streetwear brand The Hundreds, has turned more than 15 years of retail experience and brand-building into a new book titled This is Not a T-Shirt.

The book, released on June 25, 2019, sheds light on The Hundreds’ approach to building a legacy streetwear brand while giving an insider’s look at the industry’s growth from the margins of society to the arena of high fashion.