BALR. was founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel and is a luxury fashion brand.
Based in The Netherlands our team of young designers combine youth, ambition, quality and luxury in one uniquely designed product. We work with a fine concept of crafting high-fashion inspired items for a prêt-à-porter fashion price tag.
Our iconic clothing line currently consists of t-shirts, headwear, footwear and accessories.
Our mission is to bring the two totally different worlds of football and fashion together.
Team-spirit fuels the energy for our designs and the collections are inspired by sport’s continuous demands on the physical body and the determination for perfection. With quality over quantity, we bring you the best of football culture mixed with contemporary fashion.